AppTurbo is the company behind the app ‘App of the Day’. The idea of ‘App of the Day’ is to make one app available for free to their users each day. On Android this works either by giving away promotion codes or by unlocking pro features for free which usually are unlocked via In-App Purchases on the day of promotion.
‘App of the Day’ is a win win for users and app developers. Users get their free app each day and developers get a lot of exposure for their app on the day of promotion for free.
About a month ago I was asked by AppTurbo if I would like to have ‘Scribble Racer’ promoted for one day within their app. Because they said it’s for free, I thought: why not? So I prepared my game and on March 8th there was the big day for Scribble Racer.
Today (three days after the promotion) I want to give you some insights what impact the ‘App of the Day’ promotion had on Scribble Racer:
Hi folks! There’s a fresh new update of Scribble Racer out now! It comes with 41 challenging achievements and some fun gadgets like the ‘Offroad’ or the ‘Magnet’ gadgets shown in the images below. Hope you enjoy it!
One year ago I wrote the first posting on my blog. I had two apps (actually one… paid and free version) in the Android Market (now Google Play) with a total of 2367 downloads. Today I have thirteen apps on Google Play (actually ten… paid and free) with more than 155,000 downloads. Assuming the same growth rate for the next year I should have 9,500,000 downloads next year (I hope I can refer to this one next year and can say “I was just joking but … ” )