ASO with Sensor Tower

The last weeks I was working hard to improve my game Scribble Racer in terms of retention and monetization. That worked quite good: Retention rate and also ARPU increased after the last few optimizations I made. It seems that most of the people who find my game on Google Play really like it.

But the game still has a visiblity problem on the Google Play Store. It’s hard to get enough people to download the game. Comparable games have up to 50 times more overall installs in less time. There must be something wrong, I’m at a point where it’s clear: I have to do some ASO (App Store Optimization).

I already tried it in the past. I was thinking about keywords to add to the description of Scribble Racer in the market. I took words that I thought people would use to search for a game like mine. But these keywords where just guesses and I think some of them really helped to improve the visibility but others where quite useless.

A few weeks ago I stumbled over a very useful tool called Sensor Tower. It seems to be the tool that keeps me from just guessing keywords.

It comes with a lot of features to find and optimize good keywords:

Sensor Tower suggests you keywords:

The simplest way to find new keywords is to let Sensor Tower suggest you keywords based on seed keywords.
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GPS Widget supports what3words

GPS Widget supports what3words locations.
If you don’t know what what3words is, have a look at the following video which explains it very well:

3 words to address the world from what3words on Vimeo.

Tim from what3words made a video showing how to enable what3words in the GPS Widget (thanks!):

what3words in GPS Widget from what3words on Vimeo.

So, if you are interested in what3words, GPS Widget is a great place to start: get it from Google Play

AppTurbo: A big day for Scribble Racer

AppTurbo is the company behind the app ‘App of the Day’. The idea of ‘App of the Day’ is to make one app available for free to their users each day. On Android this works either by giving away promotion codes or by unlocking pro features for free which usually are unlocked via In-App Purchases on the day of promotion.
‘App of the Day’ is a win win for users and app developers. Users get their free app each day and developers get a lot of exposure for their app on the day of promotion.

About a month ago I was asked by AppTurbo if I would like to have ‘Scribble Racer’ promoted for one day within their app. I thought, why not? So I prepared my game and on March 8th there was the big day for Scribble Racer.

Today (three days after the promotion) I want to write about my experience with AppTurbo and give you some insights what impact the ‘App of the Day’ promotion had on Scribble Racer:

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Agent, Run! – A new Game is in Development

twitter_bannerTogether with Matthias Maschek from AgentDroid I’m working on a new game for Android and iOS called ‘Agent, Run!’. Sebastian Stadler helps us with the graphics.

Please check out ‘Agent, Run!’ and don’t forget to add yourself to the mailing list to be one of the first to know about the release of the game ;-)