The last weeks I was working hard to improve my game Scribble Racer in terms of retention and monetization. That worked quite good: Retention rate and also ARPU increased after the last few optimizations I made. It seems that most of the people who find my game on Google Play really like it.
But the game still has a visiblity problem on the Google Play Store. It’s hard to get enough people to download the game. Comparable games have up to 50 times more overall installs in less time. There must be something wrong, I’m at a point where it’s clear: I have to do some ASO (App Store Optimization).
I already tried it in the past. I was thinking about keywords to add to the description of Scribble Racer in the market. I took words that I thought people would use to search for a game like mine. But these keywords where just guesses and I think some of them really helped to improve the visibility but others where quite useless.
A few weeks ago I stumbled over a very useful tool called Sensor Tower. It seems to be the tool that keeps me from just guessing keywords.
It comes with a lot of features to find and optimize good keywords:
Sensor Tower suggests you keywords:
The simplest way to find new keywords is to let Sensor Tower suggest you keywords based on seed keywords.